![]() The heavy Futura caps of the Jil Sander logo again suit a stand alone and separate treatment. ![]() Of course not every logo suits this treatment.įor example, sticking with fashion, Cassandre’s beautiful Yves Saint Laurent logo has such a particular calligraphic style and letterforms locked together in such a specific way that its best treated as an independent and separate graphic device. ![]() In fashion this has been done with great success by Burberry, with its stretched Bodoni caps. It extends a unique asset of a company, the way it presents its name, beyond just its name so that this uniqueness can be presented throughout its content. Extending a brand’s logo to a typeface feels like an obvious branding solution. Overview Prada Candy Typeface by Gareth Hague Alias Thanks to Gareth Hague for sharing his images / information on the development of the Prada Candy Typeface Gareth Hague Alias We have been exploring the idea of making a Prada typeface, a work in progress.
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